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Capturing College Students’ Cash

Updated: Apr 19, 2020

On Monday, August 9, 2010, the Blue Ridge Business Journal published an interview with Ron Beverly, CEO of Vision Marketing . He answered the following 5 questions on the topic of Marketing to local college students.

1. Why is it important for businesses in this area to market to college students?

2. What type of businesses need to market to students the most?

3. What kind of marketing techniques would you suggest for some of these businesses to try to appeal to students?

4. How important is it to encourage students to buy local rather than online or from a chain?

5. Any final advice for businesses that might be looking to tap into this segment of the population?

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