We love to share our promotional ideas and marketing strategies.

September 21, 2017

In June of 2006 I was asked by Professional Carwashing & Detailing® to answer a question submitted by an anonymous reader regarding the best marketing ideas for bringing customers to a carwash quickly. Here is what I submitted…

Question: What are the best marketing idea...

September 21, 2017

An Indispensible Investment

No business, especially an office with customer traffic, would operate without a dress code. Potential customers have an expectation of professionalism. This expectation and its fulfillment are intrinsic elements of customer service. A busine...

September 21, 2017

Make a Big Impact on a Tight Budget!

A Purdue University study has shown that on average, a person opens the refrigerator 20 times a day. Sometimes, the trick to getting a customer’s business can be as simple as whose information is the most readily available. Memo boar...

September 21, 2017

Does the word coupon or discount make you cringe? If so you are not alone, since many quick lube owners believe they provide a quality service at a good price, and feel they should not have to discount their service as an incentive to purchase it.

Does that sound famili...

September 21, 2017

There are a number of methods that a lube operator can use to bring in more college students to their lube. Some of the more popular ones include:

• Prepaid cards

Students who drive home often for breaks need to get an oil change or car inspection prior to making the tri...

September 21, 2017

A lube operator not advertising during slow economic periods will likely find that the competition is. What often separates one lube shop from another is its creative marketing strategies. Direct marketing at a lube allows an operator to specifically direct their promo...

July 28, 2017

Solid investments are hard to come by theses days. With so much at risk all around us, wouldn’t it be nice if the next “sure thing” would just give you a call or walk in the door? Or maybe it just walked out the door and all you got from it was a one-time sale. Conside...

December 16, 2016

Don’t lose sleep at night because of negative online reviews. We can help you create and maintain a positive online reputation. Check out this short video on how increasing positive online reviews can help your company stand out from the competition!

September 25, 2015

How many times a year are you approached by a school, church, youth sports association or other fundraising group wanting money for this or that? Community involvement is a necessary part of running a successful business, but is there a way you can do it that is both h...

June 11, 2015

Have you ever heard someone say this about your business? “I didn’t know you were located there.” or “I didn’t know you offered that particular product or service.” Well, unfortunately at Vision Marketing we have heard those comments a little too often — more than we’d...

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